Building a business around your passion.

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You considered building a business around your passion but you are clueless on ideas on how to do it? Here are few issues you need to consider before we dive into the real steps.

#1Dig deeper to uncover hidden needs.

There is this word called CONVERGENCE and this is what it basically means. For you to make money, your passion or hobby should meet the needs of other people. It looks like a Venn diagram, if you remember that from high school. There are two circles meeting right? The center created by two meeting circles is where your business a research, find out the gap and fill in.

#2make your customer a hero.

Get them to like you a bit. value their feedback and concerns. Market in such a way that they feel that you are more concerned about their needs than the money they are paying for your product or service. This way you can successfully create a business around your passion.

#3 sell what people buy…

Funny as it sounds…please sell what people buy. Add value…improve it…make it worth buying…make it look or feel worthwhile. Building a business around your passion is not that difficult.
Let us move to the steps to getting started.


1.Decide on a product or service.

Out of your many hobbies, pick one. Pick the one that meets the needs of other people. Pick the one that people are willing to pay for. Once you have picked it. Specialize on that single thing to build a business around your passion. Make it your mission to know more about it more than anyone else. In addition, take it upon yourself to improve it until it becomes a business not just what you love to do.

2. Then Set up a platform where you market it.

Maybe a website, Facebook page, WhatsApp ,TV radio,etc any from of platform where you promote your product or service.

3 Also Ensure you have a way to get paid.

Do you have a bank account?, ecocash, one money, PayPal, zipit, you name it. Make sure you can get the money from every angle. Make it possible to the customer to pay you for the product or the service. Clear the pathway and build a business around your passion.

4.Develop an offer.

Tell the world what you can do and how you are the right person to provide a solution to their problems. Hire a good copywriter. Advertise with the best and see your income soar and grow.

5 Finally, Execute.

Demonstrate that you know what you are doing. Get customers to come back to you, refer their friends to you, let the product or service testify on its own that you are the rightfully person to do the job.

6 Then Fail ,

Learn from these steps and repeat the process again. This time you will yield your desired results. Its not easy building a business around your passion but you will make it.

Do comment below for any clarification, referrals to best copywriters and any questions on how to advertise with us.

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